A very first and small outcome of our new partnership with sp.a, the Flemish socialist party, was the 2011-2012 Christmas Card for sp.a – West-Vlaanderen. Its cover concept is a subtle interpretation of the party logo, the rose. Christmas tree needles did the rest.
Early this month we launched the new brand identity and logo for Vancia Rent, turning it into Vancia Car Lease. Vancia is one of the top-ten Belgian car lease companies, and is still growing. Integrating the new baseline (Lease is more), we position Vancia Car Lease as a fresh challenger with a focus on service. In a few weeks the new campaign images will appear, but below you can already see the winter print ad. A new website will appear soon as well. You can check out the current one here.
For Gero Wonen, our new client in furniture retail, we developed a first sales campaign for January 2012. In a very clear constellation and with an attractive imagery for the scope of the project, a billboard campaign in Antwerp and Vlaams-Brabant appeared during the past weeks. All in-store materials were modeled in the same concept, continuing the metaphor of the gigantic price tag. The campaign image was shot at Studio Habousha in Brussels.
At the press conference last week, at the Barco offices, the new Kuurne Brussel Kuurne campaign image was presented, launching the 2012 campaign and the new brand identity we’ve been working on. The gathered Belgian sports press received it well, testifying to that the article in Het Nieuwsblad on January 14th: “a new era in cycling communication has begun” (paraphrased).
The cycling event is presented as a crucial race for the real, die-hard professional cyclist. During Kuurne Brussel Kuurne, you go through hell, but at the finish line, heaven awaits. Together with the campaign image, a new media strategy and new promotional tools will appear during the next weeks, in national newspapers, on national television and more.
The event is also presented through its CSR incentives, such as the effort to become a “green race”. Read more through this link on Nieuwsblad.be. Another novelty is Kuurne Brussel Kuurne for amateurs (wielertoeristen). Read more here. World champion Mark Cavendish (Sky) already confirmed participation, as did Omega Pharma-Quick.Step, Lotto-Belisol, Rabobank and many others.
Kuurne Brussel Kuurne (or “KBK”) takes place on February 26th 2012.
We set up a large-scale action for Music For Life for our client X2O. From December 17th to 23rd, supporting the large-scale benefit of our favourite Studio Brussel, you can take a seat on the glass toilet in Ghent and Antwerp. For each volunteer, X2O donates 10 euros to fight diarrhea. For each celebrity dropping his or her trousers, they offer 1000 euros. Today, X2O already announced a potential donation of over 80.000 euros by the end of the week.
Especially children in third world countries are threatened by diarrhea, with a high mortality rate. As a specialist in bathroom equipment, X2O is perfectly placed to highlight this painful truth. In a short time span, X2O became a leading retailer on the Belgian bathroom equipment market.
Together with event partner DM&S Events and online agency Mia, we developed this project in only a few weeks.
Join Freek Braeckman, Daniel Termont and many others and visit the glass toilet! You can follow the complete story on the dedicated Facebook page here.
