X2O’s “De Pot Op!” For Life!
December 20th, 2011
We set up a large-scale action for Music For Life for our client X2O. From December 17th to 23rd, supporting the large-scale benefit of our favourite Studio Brussel, you can take a seat on the glass toilet in Ghent and Antwerp. For each volunteer, X2O donates 10 euros to fight diarrhea. For each celebrity dropping his or her trousers, they offer 1000 euros. Today, X2O already announced a potential donation of over 80.000 euros by the end of the week.
Especially children in third world countries are threatened by diarrhea, with a high mortality rate. As a specialist in bathroom equipment, X2O is perfectly placed to highlight this painful truth. In a short time span, X2O became a leading retailer on the Belgian bathroom equipment market.
Together with event partner DM&S Events and online agency Mia, we developed this project in only a few weeks.
Join Freek Braeckman, Daniel Termont and many others and visit the glass toilet! You can follow the complete story on the dedicated Facebook page here.
