Gero sales campaign: opening the season…

January 19th, 2012

For Gero Wonen, our new client in furniture retail, we developed a first sales campaign for January 2012. In a very clear constellation and with an attractive imagery for the scope of the project, a billboard campaign in Antwerp and Vlaams-Brabant appeared during the past weeks. All in-store materials were modeled in the same concept, continuing the metaphor of the gigantic price tag. The campaign image was shot at Studio Habousha in Brussels.