This year’s mission was to come up with a creative idea to promote the IAB Community, within a very limited time span of 24 hours. The jury of creative directors and digital experts was convinced of Kevin and Maartens creative solution.

In brief, the main idea is that we want the IAB Community to present itself as a solution to the overload of false information, articles, comments and opinions on digital media on the internet. To avoid relying on incorrect information, we have to put our trust in specialists. The creative concept telling this story will soon be revealed, and will probably be deployed through conversation management and interactive bannering.

More on the campaign will be revealed during the months to follow, and on our website. Check out the summary of Bruno Tobback’s launch speech through this link. All national media (VRT, Knack, Het Nieuwsblad, VTM, De Standaard and many more) covered the event. We supported the launch speech with a flash application showing all theme slogans (to be adapted locally), the theme icons (or “sp.apps”) and the candidates in the campaign photography style; natural and close to the consumer. All attendees to the congress day were photographed as they arrived, their pictures appearing in the “social network grid” merely an hour later. The local campaigns will start-up as of now, implementing the tools and the concept as created by GutzandGlory.

GutzandGlory  set up an elaborate campaign manual for the 2012 elections, with template applications for each town and throughout different media, including the activation and pre-campaigning for the different communal party subdivisions.

GutzandGlory is looking for an Account Manager. If you want to take you career to the next level, plunging into challenges across all media and across different client types, you might like this offer.

Have a look at it through this link. And send your CV to wolf@gutzandglory.be. We will contact you as soon as possible.

The cycling event is presented as a crucial race for the real, die-hard professional cyclist. During Kuurne Brussel Kuurne, you go through hell, but at the finish line, heaven awaits. Together with the campaign image, a new media strategy and new promotional tools will appear during the next weeks, in national newspapers, on national television and more.

The event is also presented through its CSR incentives, such as the effort to become a “green race”. Read more through this link on Nieuwsblad.be. Another novelty is Kuurne Brussel Kuurne for amateurs (wielertoeristen). Read more here. World champion Mark Cavendish (Sky) already confirmed participation, as did Omega Pharma-Quick.Step, Lotto-Belisol, Rabobank and many others.

Kuurne Brussel Kuurne (or “KBK”) takes place on February 26th 2012.

Especially children in third world countries are threatened by diarrhea, with a high mortality rate. As a specialist in bathroom equipment, X2O is perfectly placed to highlight this painful truth. In a short time span, X2O became a leading retailer on the Belgian bathroom equipment market.

Together with event partner DM&S Events and online agency Mia, we developed this project in only a few weeks.

Join Freek Braeckman, Daniel Termont and many others and visit the glass toilet! You can follow the complete story on the dedicated Facebook page here.

Bringing Gutz to life, we commit ourselves to an elaborate “60 Second Pitch” at the 2-day seminar. We give a shit about brands, and invite all attendees and marketeers to challenge our Inventing Machine! Within a minute you will receive a creative answer to your marketing and advertising questions.

Moreover, your courage will be rewarded: for each idea created, we donate 5 euro to Studio Brussel’s Music For Life.

No Guts No Glory is all about guts and the glory that comes with it. So are we. Let us spill our guts on your brand!

We are proud to welcome the Flemish socialist party, sp.a, for their full campaign development for the 2012 communal elections. Starting from a creative concept we are setting up an elaborate campaign manual with template applications for each town and throughout different media, including the activation and pre-campaigning for the different communal party subdivisions.

Secondly, we happily start to work for Gero Wonen, a leading Belgian furniture retailer. With this project we integrate our profound knowledge of retail communication in general (and of the furniture business more specifically, based on our experience with eg. Natuzzi) with refreshing imagery and campaigning. For Gero we will start from rebranding on the occasion of the totally renewed store, moving further on to full media development. Gero specifically intends to gather wider brand awareness in a larger region, based on their extensive gamut and the size of their brand new (brand) home.

The automotive sector discovered the meaning of “Gutz and Glory” as well: Vancia Rent, Belgium’s 9^th car lease company, chose us to develop a new strategy including brand identity and campaigning. We are pleased to be able to combine creativity and market strategy in order to push Vancia further amidst the strongly competitive car lease sector.

The dynamic team of Kortrijk Xpo set their first steps with us as well. Their decennial professional fair for the graphic sector will be turned into a professional festival for the future of signage and visual communication. In 2012 (September 9^th – 11th), Sign2Com will continue Grafi+Sign’s tradition into a brand new philosophy of the most innovative applications in graphic production and all types of visual communication – from mobile advertising, outdoor and large-format printing up to tremendous 3D realisations and digital applications. Together with Kortrijk Xpo we developed the full event concept, the name and the brand identity, moving on to full media development and participant recruitment.

Finally we put the pedal to the metal for Kuurne Brussel Kuurne: “Koninklijke Sportingclub Kuurne” chose GutzandGlory as their partner for rebranding and repositioning their exquisite event.