January 19th, 2012
For Gero Wonen, our new client in furniture retail, we developed a first sales campaign for January 2012. In a very clear constellation and with an attractive imagery for the scope of the project, a billboard campaign in Antwerp and Vlaams-Brabant appeared during the past weeks. All in-store materials were modeled in the same concept, continuing the metaphor of the gigantic price tag. The campaign image was shot at Studio Habousha in Brussels.
January 18th, 2012
At the press conference last week, at the Barco offices, the new Kuurne Brussel Kuurne campaign image was presented, launching the 2012 campaign and the new brand identity we’ve been working on. The gathered Belgian sports press received it well, testifying to that the article in Het Nieuwsblad on January 14th: “a new era in cycling communication has begun” (paraphrased).
The cycling event is presented as a crucial race for the real, die-hard professional cyclist. During Kuurne Brussel Kuurne, you go through hell, but at the finish line, heaven awaits. Together with the campaign image, a new media strategy and new promotional tools will appear during the next weeks, in national newspapers, on national television and more.
The event is also presented through its CSR incentives, such as the effort to become a “green race”. Read more through this link on Nieuwsblad.be. Another novelty is Kuurne Brussel Kuurne for amateurs (wielertoeristen). Read more here. World champion Mark Cavendish (Sky) already confirmed participation, as did Omega Pharma-Quick.Step, Lotto-Belisol, Rabobank and many others.
Kuurne Brussel Kuurne (or “KBK”) takes place on February 26th 2012.
December 20th, 2011
We set up a large-scale action for Music For Life for our client X2O. From December 17th to 23rd, supporting the large-scale benefit of our favourite Studio Brussel, you can take a seat on the glass toilet in Ghent and Antwerp. For each volunteer, X2O donates 10 euros to fight diarrhea. For each celebrity dropping his or her trousers, they offer 1000 euros. Today, X2O already announced a potential donation of over 80.000 euros by the end of the week.
Especially children in third world countries are threatened by diarrhea, with a high mortality rate. As a specialist in bathroom equipment, X2O is perfectly placed to highlight this painful truth. In a short time span, X2O became a leading retailer on the Belgian bathroom equipment market.
Together with event partner DM&S Events and online agency Mia, we developed this project in only a few weeks.
Join Freek Braeckman, Daniel Termont and many others and visit the glass toilet! You can follow the complete story on the dedicated Facebook page here.
November 30th, 2011
GutzandGlory moves house to No Guts No Glory, the 30th edition of the International Marketing Congress in Ghent, this Friday & Saturday December 2nd & 3rd.
Bringing Gutz to life, we commit ourselves to an elaborate “60 Second Pitch” at the 2-day seminar. We give a shit about brands, and invite all attendees and marketeers to challenge our Inventing Machine! Within a minute you will receive a creative answer to your marketing and advertising questions.
Moreover, your courage will be rewarded: for each idea created, we donate 5 euro to Studio Brussel’s Music For Life.
No Guts No Glory is all about guts and the glory that comes with it. So are we. Let us spill our guts on your brand!
November 8th, 2011
GutzandGlory is proud to announce five new partnerships. This extension of our client portfolio is a consequence of our efforts since our start-up in 2009 to create well-founded, attractive and outstanding advertising for clients in different sectors, and of our continuous investment in talent, training, research and pitching.
We are proud to welcome the Flemish socialist party, sp.a, for their full campaign development for the 2012 communal elections. Starting from a creative concept we are setting up an elaborate campaign manual with template applications for each town and throughout different media, including the activation and pre-campaigning for the different communal party subdivisions.
Secondly, we happily start to work for Gero Wonen, a leading Belgian furniture retailer. With this project we integrate our profound knowledge of retail communication in general (and of the furniture business more specifically, based on our experience with eg. Natuzzi) with refreshing imagery and campaigning. For Gero we will start from rebranding on the occasion of the totally renewed store, moving further on to full media development. Gero specifically intends to gather wider brand awareness in a larger region, based on their extensive gamut and the size of their brand new (brand) home.
The automotive sector discovered the meaning of “Gutz and Glory” as well: Vancia Rent, Belgium’s 9th car lease company, chose us to develop a new strategy including brand identity and campaigning. We are pleased to be able to combine creativity and market strategy in order to push Vancia further amidst the strongly competitive car lease sector.
The dynamic team of Kortrijk Xpo set their first steps with us as well. Their decennial professional fair for the graphic sector will be turned into a professional festival for the future of signage and visual communication. In 2012 (September 9th – 11th), Sign2Com will continue Grafi+Sign’s tradition into a brand new philosophy of the most innovative applications in graphic production and all types of visual communication – from mobile advertising, outdoor and large-format printing up to tremendous 3D realisations and digital applications. Together with Kortrijk Xpo we developed the full event concept, the name and the brand identity, moving on to full media development and participant recruitment.
Finally we put the pedal to the metal for Kuurne Brussel Kuurne: “Koninklijke Sportingclub Kuurne” chose GutzandGlory as their partner for rebranding and repositioning their exquisite event.
