“Selecting a new advertising agency, I got convinced of working with GutzandGlory because of their creative no-nonsense approach of advertising and media strategy.”

LAUNCH DATE

January 2010

TARGET GROUP

Decision makers, aged 30-60, belonging to social classes 2-3-4, all over Belgium. People planning to build their dream home.

CHALLENGE

Rebranding “Dewaele Houtskeletbouw” clearly distinguishing it from its competitors in the building industry. The unique selling proposition of durable building and environmental consciousness had to be integrated. Ecology as a key advantage of timber frame construction must convince Belgians to move from brick houses to timber frame construction, and from tradition to durability.

SOLUTION

Creating a branded atmosphere through emotional and deeply human images, in which Dewaele embraces wood and durability. Launching a new logo, baseline and headline that combine wood and timber frame construction in a look that evokes home and environmental consciousness. We developed a strong media strategy based on newspapers and magazines, launching the new brand identity at Batibouw 2010.