LAUNCH DATE

April 2011

TARGET GROUP

Jazz People. Anti-Jazz People. Ghent-lovers. Lovers. In general, a contemporary urban audience.

CHALLENGE

Gent Jazz Festival has been succesful for 10 years. Celebrating that 10th edition, the festival wanted to show that they are really "there" now. Gent Jazz Festival became member of IJFO this year, too: the association of the 16 largest jazz festivals in the world, including Montréal and Northsea Jazz. A campaign image and online campaign worthy of this international level needed to be developed, without forgetting the roots and "little bigness" of the festival.

SOLUTION

We transformd one of the first Gent Jazz (former Blue Note Records) Festival images, the saxophone ear designed by Karl Meersman, into a modern graphic and suggestive shape, offering a platform for all forms of communication throughout all media. Doing so, we created an internationally recognisable high-level identity, that sticks to the roots of the festival.