Jazz Middelheim
LAUNCH DATE
May 2011
TARGET GROUP
All lovers of Jazz music, peace, quiet, people fond of having a nice time. Briefly, everyone all over Belgium and beyond.
CHALLENGE
Jazz Middelheim celebrated its 30th edition in 2011. The campaign image needed to emphasize that Jazz Middelheim is in fact still very young and trendsetting. Moreover, the festival is considered very "estival": the event, the music, the Middelheim Park, catering are all about summertime. And at the same time, the imagery for music festivals must do one thing above all: attract attention and show lineup.
SOLUTION
Creating a very graphical and typographical concept, we succeeded very well in integrating summertime, class, music and fun with clear messaging and attractive colours. The campaign poster derived very well into online materials and print ads. Jazz Middelheim had one of its best years ever.
We also launched a new website, a full-fletch structure with integrated social media tools, archive, newsblogs - all you need for efficient online communication. The number of Facebook fans more than quadrupled, just to say.
