LAUNCH DATE

Daily business since 2003

TARGET GROUP

Social classes 2 and 3, lovers of Italian design and lifestyle. Prototypically a professional, urban audience.

CHALLENGE

Implementing the international communication strategy from the Italy main office, while guarding the brand identity in over 30 countries. All of the nearly 200 independent retailers daily need all types of advertising materials. The creative process must comply with the global corporate guidelines. That global thought should however at any time act locally.

SOLUTION

As a true catalyst we combine our market knowledge and exquisite traffic control talents to create a highly flexible workflow. In a very organized way, every command is treated with the highest accuracy and integrated in a carefully maintained material database. Magazine ads, outdoor billboards, online banners, stationery and invitations, TV commercials: all are carefully handled.