Traficon B2B Branding
“The secret to Glory and success is starting with an open dialogue leading to refreshing creativity with sustainable quality.”
Stijn Vandebuerie, Marketing & Communications, Traficon
LAUNCH DATE
2008
TARGET GROUP
System integrators, government agencies, mobility experts and consultants all over the world.
CHALLENGE
Traficon is the global leader in traffic video detection. Nevertheless they are aware of the challenge to maintain that position, and to create a brand identity that matches it. The global communication for a very technical product is a challenge on its own. Moreover, the target audience is very demanding and needs a clear and intelligent approach.
SOLUTION
GutzandGlory designed an interculturally appealing brand style based on movie-like images. The internationally recognisable design of traffic-related urban scenes in a movie setting gives the product a very qualitative and global appearance, making it even exhilarating. As always, we stay faithful to the product's nature. Showing what Traficon does in a intriguing way, we succeed during the past few years in attracting more governments and cities to install Traficon's systems. Original gadgets and direct mailings, catalogues and corporate movies are the basis of this communication.
