“The secret to Glory and success is starting with an open dialogue leading to refreshing creativity with sustainable quality.”

Stijn Vandebuerie, Marketing & Communications, Traficon

LAUNCH DATE

March 2010

TARGET GROUP

System integrators, government agencies, mobility experts and consultants all over the world.

CHALLENGE

Once more exceeding the expectations of the superior Traficon brand identity to strengthen the company's global n° 1 position in Traffic Video Detection. Secondly, emphasizing the launch of three new products at the 2010 Intertraffic Fair in Amsterdam.

SOLUTION

True to the dynamic brand identity of Traficon, we designed a set of direct marketing tools based on the “Mission Impossible” theme of secret missions, intelligence gathering, luring danger and technology. Accompanying our direct mailing we sent a secret agent briefcase containing a.o. a mission brief, a License to Chill, a CD, blueprints, prototype sketches and a lot more.