“Brainstorming in a very creative way and translating the outcome into clear communication is what I love about Gutzandglory. One can feel passion for advertising with every single team member.”

Nathalie Christiaens, CEO

LAUNCH DATE

January 2010

TARGET GROUP

Job seekers, eager for professional service in finding a (better) job, primarily aged 18-34, from A-3 school level to Bachelors on the one hand; companies looking for job candidates on the other hand.

CHALLENGE

Renaming and repositioning CVK Interim while creating an image that confirms their professional approach. Secondly, developing tools to convince companies of CVK's power to find the right candidate.

SOLUTION

We launched the new brand name “Vind!” (Dutch for "to find") and designed a clear but bold logo with matching visual identity (from letterhead to window dressing). We are aiming to launch a campaign showing happy youngsters with T-shirts spreading Vind's core message: "Love Thy Job"!