May 02, 2012
Gutzandglory wint Cannes Young Lions Competion Cyber van MM en IAB
Our very own Kevin (Put) and Maarten (Baert) are the proud winners of IAB's and MM's Young Competition Cyber that took place last week. They have been selected to represent Belgium at the Cannes Lions in June, were they will partake in the international Young Competition Cyber. This year's mission was to come up with a creative idea to promote the IAB Community, within a very limited time span of 24 hours. The jury of creative directors and digital experts was convinced of Kevin and Maartens creative solution.
In brief, the main idea is that we want the IAB Community to present itself as a solution to the overload of false information, articles, comments and opinions on digital media on the internet. To avoid relying on incorrect information, we have to put our trust in specialists. The creative concept telling this story will soon be revealed, and will probably be deployed through conversation management and interactive bannering.