It’s weeeeekend again!
Friday, that means having fries. And a delicious Mora snack of course. That’s the starting point of the radio saga that we made for the iconic snack brand. Dutch agency Alfred—who manages the Benelux account for the brand—entrusted us with this assignment. Each week the quintessentially Dutch character Cora kicks off the weekend by asking the Flemish about their weekend plans. That always results in hilarious conversations about various Mora snacks. The radio campaign runs throughout the entire year and is supported by a weekly Facebook post.