AVA

Everything to make it

AVA – the paperware and party supplies shop – has everything you need to turn any occasion into a real success. To communicate this message we created a radio saga where an AVA shop assistant helps customers in a fun and interactive way to find everything for their special occasion. The campaign ran the entire year in 5 seasonal waves and in short always on formats, focusing on a variety of key moments. The Dutch 30 and 10 second ads ran on Qmusic, JoeFM, MNM, Stubru, Radio 2 and the French 10 second ads were on Bel RTL, Radio Contact, Nostalgie, Fun Radio, Mint, Chérie FM and Sud Radio.