Profile Tyrecenter
Grip car park
Profile Tyrecenter looks after you by offering excellent customer service and technical knowledge to keep you on the road safely, no matter what the conditions are like.
To highlight Profile Tyrecenter’s efforts to deliver peace of mind to motorists in all circumstances, we covered the exits of key Indigo car parks in Antwerp, Mechelen and Leuven with an anti-slip coating: a special thick layer with an epoxy grain additive. Goodyear willingly came on board as a partner brand.
An estimated 25.000 car park visitors experienced the extra grip and got the message. The making-of video reached thousands online. All promotional stock of winter tyres was sold out in 2 weeks.