The quickest DM
Professionals who run their own business are always short on time. That’s why Europabank sent them an exceptionally quick DM. It wasn’t even necessary to read the letter yourself. Because on the envelope there was a QR-code that led to a video of an auctioneer reading the text for you - at a dazzling speed of 197 words per minute.
When scanning the QR-code visitors were directed to a dedicated page on the Europabank website where the video was available in their language (Dutch or French) and an overview of the various credit solutions available to entrepreneurs.